KFC Marketing Plan Research Paper Example | Topics and Well Written Essays - 3750 words - 1

KFC Marketing Plan - Research Paper ExampleThere are dissimilar economic forces that have a signifi standt impact on the personal credit line operations of KFC (KFC, 2014a). This organization is greatly affected by global and national economic factors such as inflation and interest judge, monetary value of labor, stages of business cycle, unemployment rates and growth rates of economy (KFC, 2014a Pride & Ferrell, 2012). The recession factor has affected the general income of KFC and this has resulted into making some(a) employees jobless and others hired for fewer hours (Ohme, Birinyi and Gupta, 2010). This was in major part due to the slip down of the budget by the company. Economic forces restrict nodes to spend lavishly in such disruptive food outlets (Ferrell & Hartline, 2014). Government procedures and policies to a certain extent provide the required guidelines for smooth functioning of business operations of an organization (Ferrell & Hartline, 2014). There are certain political forces that affect operations of KFC and these forces encompass some legal factors. Notably, the actions taken in political fields leads to guidelines that affect a restaurants customer satisfaction, menu, payroll and profits (Jurevicious, 2013). The stability of the political environment, position of brass in relation to market ethics, government view on religion and culture, policies of government with respect to economy, and taxation policy on incentives and tax rates are the major forces that outlines the political environment (Ohme, Birinyi and Gupta, 2010). For instance, the intense rivalry of national election season can generate problems for KFC by creating an environment of negativity among the patrons (Jurevicious, 2013). In this case, the ambiguity or so the economic conditions hinders spending. Therefore, patrons concerned about the national budget are probable to reduce their spending, which implies less eat outs.